I do not use false lashes so mascara is a very important part of my makeup kit. Mostly becuase I love long full lashes but can not be trusted not to rip out my onw lashes with glue when i attempt false lashes.
So mascara. The Big Bang by Athr beauty is listed as…
This mascara truly does it all – it lengthens, strengthens, and fortifies for a fan of full, glossy, super strong lashes that won’t flake or smudge. Infused with black diamond for a lustrous shine and diamond-level strength + nourishing plant-based ingredients to prevent breakage. Just one swipe for sky-high lashes that last from dawn till dusk.
And forever and always, all ATHR Beauty products are clean, vegan, cruelty-free, and formulated without over 2700 ingredients that don’t meet our #goodvibesonly ingredient code.
I will say that it doesn’t flake and it doesn’t smudge. I will also say it lengthens, but I will say that conditionally. It lenghtens after several coats of mascara. I generally found three applications produced a nice lengthening effect. That is what I have here in these photos. Now I know what you are thinking, what’s the big deal about having to apply a couple of extra coats of mascara to achieve the results you want?
The only thing to keep in mind is that it will use up the product faster. After just a few weeks of use, I can already tell that this mascara tube is lighter. It feels far more used up than i would expect after just a few weeks of use. While it does mean that i will be able to use it before the six month time limit (I throw out mascaras after six months to ensure no eye infection. Generally I have used up at least 90% of the product by then too.) It also means it won’t make it to the six month time limit. If I relied on this mascara as my primary one, I would be replacing it far more often. And while I like their take on packaging…
THE PACKAGING: The Big Bang Mascara tube is made with 100% recycled ocean plastic + a biodegradable wand and brush. The outer box is sustainably packaging with FSC-certified paper and soy inks for full recyclability.
I find I reduce waste by not purchasing as often. So it is a trade off there. Do I like the mascara? Yes I do. Would I purchase it again? Yes I would. It is a good mascara with a good ethos. I just know it is going to run out well before I expect it because it does take several coats to achieve the lengthening.