Reviewing the Iconic London Sunset to Sunrise Eyeshadow Palette

I know what you are thinking. Don’t you usually review makeup items on Thursdays? Why yes, yes I do. However two things happened. First of all, I did not wear a perfume this week, so I skipped the perfume review and second, I reached my end with this Iconic London Sunset to Sunrise eyeshadow palette.

The box is covering a full sized mirror

This was a strange one to review actually. I have tried several Iconic products in the past. I love their setting spray and I really enjoy their liquid highlighters. But I had never tried their eyeshadow. And I was very much looking forward to it.

row 1 L to R

When I went on the website I had a hard time finding this exact palette. I found it on several other sites (Amazon and Walmart most notably, so it is still available) but it wasn’t listed on the Iconic London’s Website page for their eyeshadow palettes. I don’t know if this particular palette was discontinued or if it is just temporarily sold out. I know some brands simply remove items from the page when they are currently out of stock and not simply because they were discontinued. I know both Viseart and Ciate London both have the tendency to do this. Since I couldn’t find any information, I’m guessing it was just sold out due to it being in a subscription box.

Second row L to R ( adore the bronze of Summer Glow)

I very much enjoyed the formula of these shadows. The mattes look a little powdery on the brush but if you tap the brush off once before applying then there is no fall out from the application. I personally like this because it means that I can apply my eyeshadow after I put on the rest of my face. I know a lot of folks start with the eyes and then do the rest. I have done this and I don’t mind it, but it is habit for me to apply my face and then do the eyeshadow.

The reason I do this is because I like to think about what eyeshadow palette I want to use while I am applying my other makeup. Sometimes I’ll sit down and start a low makeup look and decide halfway through that today is a glitter shadow day. Sometimes I will reach for a neutral lip but be unable to resist a bright red or deep berry and need to adjust. If I am not testing a palette out, I like to think about what palette or single shadow i want to use before I get to the eyes. It is almost always the last makeup choice I make.

third row L to R

Plus sometimes I’ll run out of time and adjust shadow to what is easiest to use in a hurry.

And this palette was easy to use. The mattes were pigmented and buildable and they blended like a dream. The shimmers were stunning and offered a wide array of looks. The issue was that a lot of the mattes aren’t ones I’d use or that I like. of the 20 shadows, seven are matte. The lighter pink of Summer Lovin’ and white of Aloha worked well on the inner corners of my eyes.

Sunkissed disappeared on my lids, Tan lines mostly disappeared, Tequila sunrise looked really orange with my skin tone and the yellow of Mimosa made me look jaundiced. I am however in love with Afterparty and All Nighter. Those two shades I would use repeatedly. I would then use one of the lighter shades in the inner corner and any of the shimmer shades.

row 4 L to R

The shimmer shades were fantastic and I would use all of them.

The thing is, with only two real matte shades that I enjoyed wearing, I became really bored with this palette really quickly. I would circle back to this palette to use those two shades (and any and all of the shimmer shades) but it is not a palette i am going to dip into to play around with often. I am going to think ‘I want a purple tones look, let me go to the Iconic palette today’ not ‘oh lets play around with this palette this week.

row 5 L to r

If I had Afterparty in a single shadow it would probably be my go to one and done eyeshadow that i would keep on hand and always add to my travel bag.

And this did sort of bother me as well as give me hope. In the end I really liked the Iconic London shadow formula, I just didn’t like the mix of shades in this palette.

blends really well

Which is not, over all a bad thing to know. I had not tried Iconic’s eyeshadow formula before and now I know that I really like it. The mattes, if the brush is tapped off first, don’t have a lot of fall out and blend fantastically well and easily. The shimmers are excellent and apply lighter with a dry brush, stronger with a damp brush or a fingertip and both last all day long. For me this palette is only let down by the shade choice. In the end most of them simply weren’t to my taste. I will however be looking into other Iconic palettes and hoping that I will like other palette configurations better.

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