The Big Bang with Athr Beauty

I do not use false lashes so mascara is a very important part of my makeup kit. Mostly becuase I love long full lashes but can not be trusted not to rip out my onw lashes with glue when i attempt false lashes.

So mascara. The Big Bang by Athr beauty is listed as…

This mascara truly does it all – it lengthens, strengthens, and fortifies for a fan of full, glossy, super strong lashes that won’t flake or smudge. Infused with black diamond for a lustrous shine and diamond-level strength + nourishing plant-based ingredients to prevent breakage. Just one swipe for sky-high lashes that last from dawn till dusk.

nice wand with recyclable bristles

And forever and always, all ATHR Beauty products are clean, vegan, cruelty-free, and formulated without over 2700 ingredients that don’t meet our #goodvibesonly ingredient code.

I will say that it doesn’t flake and it doesn’t smudge. I will also say it lengthens, but I will say that conditionally. It lenghtens after several coats of mascara. I generally found three applications produced a nice lengthening effect. That is what I have here in these photos. Now I know what you are thinking, what’s the big deal about having to apply a couple of extra coats of mascara to achieve the results you want?

no mascara

Nothing really.

three coats of mascara

The only thing to keep in mind is that it will use up the product faster. After just a few weeks of use, I can already tell that this mascara tube is lighter. It feels far more used up than i would expect after just a few weeks of use. While it does mean that i will be able to use it before the six month time limit (I throw out mascaras after six months to ensure no eye infection. Generally I have used up at least 90% of the product by then too.) It also means it won’t make it to the six month time limit. If I relied on this mascara as my primary one, I would be replacing it far more often. And while I like their take on packaging…

THE PACKAGING: The Big Bang Mascara tube is made with 100% recycled ocean plastic + a biodegradable wand and brush. The outer box is sustainably packaging with FSC-certified paper and soy inks for full recyclability.

I find I reduce waste by not purchasing as often. So it is a trade off there. Do I like the mascara? Yes I do. Would I purchase it again? Yes I would. It is a good mascara with a good ethos. I just know it is going to run out well before I expect it because it does take several coats to achieve the lengthening.